This Logo Usage and Branding Guidelines Manual was developed for the Associated Students of California State University, Chico. The Associated Students consists of at least 17 different programs, departments and businesses. Many of these areas have their own “unique” or custom logo which has a completely different look to it than that of the overall corporate logo. The Branding Guidelines outlines the proper usage of the corporate logo which includes sizing, color usage and placement as well as the usage of approved taglines that must be used with the “unique” logos throughout the corporation.